-
Iggy
Azalea
is
launching
Motherland,
an
online
casino
utilizing
her
MOTHER
token,
featuring
various
games
and
betting
options. -
Despite
the
decline
of
many
celebrity-backed
memecoins,
Azalea’s
strategic
use
of
the
MOTHER
token
for
real-world
applications,
like
her
telecom
services,
has
helped
maintain
its
value,
showcasing
a
move
beyond
speculative
hype
to
utility.
SINGAPORE
–
Former
Grammy-nominated
artist
and
entrepreneur
Iggy
Azalea
will
release
Motherland,
a
new
online
casino
that
uses
her
MOTHER
token,
in
November.
Azalea
unveiled
the
project
alongside
business
partner
Joe
McCann,
founder
of
crypto
investment
firm
Asymmetric
and
manager
Reece
Pearson
at
her
Motherland
Rodeo
event
at
Breakpoint
in
Singapore
on
Friday.
Motherland
is
slated
to
offer
a
variety
of
casino
games
—
such
as
slots,
blackjack,
roulette,
and
poker
—
and
players
will
enjoy
live
dealer
games,
tournaments
and
sports
betting.
“Motherland
is
a
digital
homeland
for
the
crypto
community
unlike
any
other,”
said
Azalea
in
a
prepared
statement.
“This
is
all
about
merging
culture
and
entertainment
beyond
hype
cycles
to
create
long-term
value.”
“Motherland
is
a
perfect
example
of
how
Iggy
is
taking
the
token
beyond
speculation
and
into
real-world
applications,”
said
McCann.
“Memecoins
are
built
on
internet
culture
and
the
attention
economy.
No
one
does
that
better
than
Iggy
—
$MOTHER
provides
sustainable
value
creation
by
offering
real
utility,
MOTHER
was
one
of
the
memecoins
issued
amid
a
short-lived
celebrity
token
frenzy
on
the
Solana
blockchain
in
late
May.
Several
such
tokens
have
lost
nearly
all
their
value,
but
Azalea’s
backing
has
helped
buoy
the
token
in
the
past
few
months.
In
June,
Azalea
started
to
support
the
purchase
of
phones
and
monthly
cell
plans
from
his
telecommunications
company
using
mother
tokens,
boosting
their
value
at
the
time.
