Caitlyn Jenner Meme Coin Sows Confusion as Observers Question Its Provenance

A
token
launched
on
the
Solana
blockchain,
apparently
by
U.S.
celebrity
Caitlyn
Jenner,
has
left
crypto
market
observers
scratching
their
heads.

Late
Sunday,
a
post
on
Jenner’s
X
account
said
she
had
issued
the
JENNER
token
using
the
Solana
token
deployer
Pump
Fun.
Market
participants
quickly

dismissed
it
as
a
likely
hack
because
celebrity
accounts
on
the
social
media
platform
have
previously
been
compromised
to
falsely
promote
tokens
or
crypto
protocols.

Usually,
such
account
compromises
are
caught
early
and
shut
down
immediately
by
X’s
security
teams.
But
Jenner’s
account
continued
to
advertise
the
token
hours
after
the
initial
launch.

“Nothing
has
been
hacked,”
a

post
read.
“We
will
be
solely
focused
on
$Jenner
and
expect
to
hit
$50m
market
cap
in
the
first
24
hours,”

another
said.

Market
observers
likely
viewed
the
token
with
skepticism,
as
several

American
celebrities
have

previously
been
charged
by
the
U.S.
Securities
and
Exchange
Commission
(SEC)
for
even
promoting
tokens.

About
six
hours
after
the
issuance,
Jenner’s
account
released
a
video
that
appeared
to
show
the
celebrity
talking
about
the
token.
The
post
specifically
mentioned
it
was
not
a
“deep
fake,”
and
said
the
token
had
recorded
more
than
$113
million
in
trading
volumes
in
just
four
hours.

“This
is
real.
Get
involved,”
Jenner
said
in
the
purported
video.
“My
new
crypto
coin.”

A

separate
video
post
appeared
to
show
Jenner’s
manager
Sophia
Hutchins
affirming
that
the
token
was
real
and
that
she
was
“managing
the
crypto
project.”
Some
X
users
dismissed
that
video

as
a
deep
fake.

The
Block
reported
that
posts
promoting
the
token
were
also
made
on
Jenner’s
Instagram
account.
CoinDesk
did
not
see
these
posts
on

Jenner’s
account
as
of
10:48
UTC,
indicative
of
their
being
taken
down.

Meanwhile,

only
4%
of
punters
voted
for
“Yes”
on
the
“Was
Caitlyn
Jenner
hacked?”
market
on
the
predictions
platform
Polymarket.
The
market
had
attracted
over
$1.2
million
in
bets
as
of
early
in
the
European
afternoon.

A
request
for
comment
posted
through
Jenner’s
website
was
not
immediately
answered
on
a
U.S.
national
holiday.