Solana-based gaming-focused layer-2 blockchain Sonic will airdrop its SONIC token to all its users onboarded through social-media platform TikTok.
Sonic built its SonicX game natively inside TikTok, attempting to replicate the success of mini apps that were built on theTON blockchain inside messaging platform Telegram.
The game has over 2 million users onboarded using TikTok, which Sonic attributed to the app’s seamless experience and reach in an emailed announcement that didn’t give further details of the token release.
Blockchain-based games have often suffered from a clunky experience which has made user retention difficult. By working through Web2 apps such as Telegram or Tiktok, developers can make use of existing procedures for onboarding and building an easy user experience.
TikTok has 1 billion monthly active users. The number is predicted to rise to over 2.3 billion by 2029, according to Shopify.
Read More: Telegram’s Tap-to-Earn Games Will Drive Web3 Gaming’s Success in 2025