![](https://cryptovertapp.com/wp-content/uploads/2023/01/544DYMG5VZA7PEUUE3FDPDSGD4.jpg)
LAS VEGAS — United Talent Agency (UTA) has signed PROOF, the company behind the popular non-fungible token (NFT) collection Moonbirds, CEO Kevin Rose announced at the Consumer Electronics Show (CES) in Las Vegas on Friday.
UTA, one of the big three Hollywood talent agencies, will help PROOF expand its reach through various partnerships.
“We’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand,” Rose said in a tweet.
“We’re already working on upcoming partnerships we know you’re going to love and couldn’t be more excited to kick off 2023 with a bang,” Rose tweeted.
UTA told CoinDesk that the partnership will help Rose expand into “brand partnerships, merchandising, licensing, sponsorships and more, and create new opportunities in film, television and publishing, among other verticals.”
The California-based talent agency has been building its Web3 portfolio under its Web3 head Lesley Silverman, signing NFT projects CryptoPunks and Deadfellaz along with NFT artist Diana Sinclair. In October, UTA said it would boost investments in Web3 startups as part of a partnership with investment firm Investcorp.
Rose did not immediately respond to CoinDesk for comment.
DISCLOSURE
Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.