You
may
have
seen
Starfox
walking
around
the
conference
grounds
parading
a
Jamie
Dimon
look-a-like
with
a
whip.
She’s
part
of
the
art/protest
project,
UNFK,
created
by
serial
entrepreneur
Gunnar
Lovelace.
Outside
of
work,
Starfox
says
she’s
friends
with
Lovelace
and
his
girlfriend
and
also
plays
in
a
glam
rock
David
Bowie-esque
band
called
Starfox
and
the
Fleet.
“This
is
how
I
dress
in
my
everyday
life,”
Starfox
said.
I
don’t
think
she
was
joking.
Dustin
Lee
drove
down
from
Idaho
to
attend
Consensus
this
year,
in
part
to
gain
visibility
for
his
Web3
marketplace
DeStore.
The
shop,
which
Dustin
described
as
crypto
meets
Shopify,
uses
the
NFT-focused
RMRK
protocol
that
“bridges
the
physical
and
digital
worlds.”
If
you
run
into
Lee
in
the
afterhours,
he
might
just
throw
you
a
kandi
bracelet.
If
you
have
ever
heard
the
phrase
“choose
rich,”
it
might
just
be
because
of
something
Clemente
Varas
and
Easy
Eats
put
out
into
the
world.
The
cowboy
duo
both
work
as
content
producers
for
Bodoggos
Entertainment
–
a
unit
of
Nick
O’Neill.
“The
whole
thing
is
about
making
crypto
fun,”
Eats
said.
A
peak
behind
the
screen:
The
average
BoDoggos
video
often
takes
only
five
minutes
to
come
up
with,
and
things
are
filmed,
edited
and
posted
in
a
matter
of
minutes,
though
an
educational
or
paid
advertisement
could
take
three
days
to
make.
“Nick
is
even
funnier
in
person,”
Varas
said.
David
Quinn,
the
founder
of
Austin
Embroidery
in
North
Austin,
first
connected
with
Generative
Goods
at
SXSW.
This
would
be
his
first
Web3
conference.
He
has
run
his
company
for
three
years
and
has
been
in
the
clothing
industry
for
about
a
decade.
Daniel
Calderon
writes
code
for
Generative
Goods,
which
creates
unique
one-of-a-kind
physical
items
like
hats
and
clothes
(with
a
digital
counterpart
that
can
be
traded).
The
company,
headquartered
in
art
hub
Marfa,
Texas,
is
more
of
a
proof-of-concept
today
but
is
hoping
to
one
day
get
its
algorithmically
produced
merchandise
in
store.
“We
want
to
prove
we
can
produce
unique,
tangible
assets
at
scale,”
Calderon
said.
Last
year,
the
Association
for
Women
in
Crypto
ran
an
inclusion
survey
of
500
people
across
200
crypto
firms
that
found
around
80%
of
women
in
the
industry
felt
either
sexually,
mentally
or
physically
unsafe
at
work.
Nearly
50%
of
men
responded
the
same
way.
“Crypto
scored
lower
than
tech,
generally,”
AWC
founder
and
CEO
Amanda
Wick
said,
although
she
is
seeing
signs
of
progress.
She
said
that
this
year
Consensus,
for
instance,
felt
more
diverse.
And
that
there’s
evidence
that
firms
can
improve
–
especially
if
they’re
competing
for
talent.
“If
you
don’t
want
toxic
workplaces,
you
have
to
start
with
better
companies,”
she
said.
David
Bischoff
is
the
community
lead
of
TronDAO,
the
decentralized
organization
that
technically
comprises
anyone
who
holds
TRX
tokens.
Yesterday
he
said
he
met
a
woman
from
Africa
who
said
oftentimes
European
banks
are
unwilling
to
accept
wires
from
local
institutions,
and
that
TRON
has
become
a
lifeline
for
her.
“It
feels
good
actually
doing
good,”
Bischoff
said.
“I’m
an
advocate
for
what
I
believe
in.”
TronDAO’s
senior
ecosystem
dev
and
investment
team
lead
Hunter
Rogers,
agreed.
“The
job
takes
a
lot
of
coffee,
but
I
love
it,”
Rogers
said.
Both
are
paid
in
USDT
on
Tron.
Thibault
Palomares
and
Galen
fully
acknowledge
that
their
meme
coin
has
an
inimitable
ticker:
$USA.
Before
leading
a
“community
takeover”
of
the
project
four
weeks
ago,
the
two
were
artists
and
professional
meme
coin
traders.
They
still
are,
but
now
they
also
carry
the
responsibility
of
running
a
charity
that
uses
the
profits
from
$USA
to
donate
to
charities
that
support
military
vets.
So
far,
it’s
raised
over
$38
million.
Jen
Wheatley
fell
in
love
with
Polygon
the
first
time
she
interacted
with
it
when
introduced
to
it
by
Moonbeam
co-founder
Katie
Butler,
having
come
from
the
“Ethereum
world”
beforehand.
A
public
relations
professional
with
about
15
years
of
experience,
Wheatley
is
now
a
director
of
marketing
communications
at
Disruptive.
The
Pink
Alliance
is
trying
to
do
the
metaverse
differently.
While
most
metaverse
projects
tend
to
focus
on
gaming,
they’re
trying
to
incorporate
comic
book
culture,
co-founder
Rasul
Elder
said.
The
system
is
looking
to
connect
Ethereum
to
Solana
to
Polygon
to
Ordinals.
“We
haven’t
figured
out
exactly
how
to
do
Ordinals
yet,”
Elder
admitted,
noting
that
Bitcoin
doesn’t
have
native
smart
contract
support.
“There’s
a
story
to
the
lore
–
the
whole
project
is
based
around
the
metaverse
itself,”
he
said.
Elder,
and
his
colleagues,
CEO
Mr.
Pink
and
artist
Attabotty,
want
to
give
users
toolkits
so
they
can
design
their
own
characters
and
stories
and
inhabit
the
web.