Semler Scientific (SMLR) has hired Joe Burnett to the newly created position of director of Bitcoin strategy.
Alongside, the company — which currently holds 4,449 bitcoin worth about $462 million — announced a goal of owning at least 10,000 bitcoin by the end of this year, 42,000 by year-end 2026 and 105,000 by year-end 2027.
“We are excited to have Joe join our Bitcoin strategy team and help drive our three-year-plan to own 105,000 Bitcoins,” said company Chairman Eric Semler in a press release. “Joe is an analytical thought leader on Bitcoin and Bitcoin treasury companies. His expertise will be instrumental as we pursue our Bitcoin treasury strategy and aim to deliver long-term value to our stockholders.”
“For over seven years, [Joe] has publicly been making the case for Bitcoin as the world’s most advanced form of monetary technology,” the release continued. “He previously served as director of market research at Unchained, a Bitcoin-focused financial services company.”
Investors, for now, are applauding the news, sending SMLR higher by 14% on Friday even as bitcoin has dipped back below $104,000 and most BTC-related stocks are trading in the red.
Prior to today, though, it’s been a rough ride for SMLR, which remains lower by 33% year-to-date and more than 50% off its 2025 high above $80. The sharp share price decline has left the company’s market capitalization at or below the value of the bitcoin on its balance sheet — thus taking off the table the ability to accretively raise money for more BTC purchases through common share sales.
The hiring of Burnett and lofty BTC acquisition goals suggests Semler is likely to get creative with capital raising plans, perhaps — in similar fashion to Michael Saylor’s Strategy — turning to the preferred share market.