World
Liberty
Financial
is
spearheaded
by
Zachary
Folkman
and
Chase
Herro,
who
worked
previously
on
DeFi
platform
Dough
Finance,
which
saw
$2
million
of
crypto
assets
drained
through
a
July
exploit.
Members
of
the
Trump
family,
including
Donald
Trump,
publicly
championed
the
project
on
social
media,
with
the
former
president
being
titled
as
“Chief
Crypto
Advocate”
Two
of
his
sons,
Eric
Trump
and
Donald
Trump
Jr.,
are
involved
as
“Web3
Ambassadors,”
while
his
other
son
Barron
Trump
is
listed
as
“DeFi
Visionary.”